Tourism & Hospitality Management Program

Program Title

Tourism and Hospitality Management

Final Qualification

Bachelor of Arts

Projected Study Time

4 years

ECTS Points

240 ECTS

Language of Study

English

Mode of Study

Full Time (Face to face)

The Tourism and Hospitality Management program is designed to provide education to students that wish to develop the personal characteristics adding value to themselves in writing and speech and to their chosen profession and demonstrate confidence in the Tourism sector. The main aim of the program is to bring up qualified, innovative, creative, and productive individuals to compete in the competitive Tourism and Hospitality environment. The program will help students to enhance their knowledge and understanding about Tourism and Hospitality environment and establish competencies in Tourism in perspective; cultural tourism; sociology of tourism; Tourism psychology and motivation as to the different features of the total tourism product; Modern, post-industrial society and importance of leisure; Private and public recreation; Understand tourist behaviour before and after the travel experience; Explanation and analysis of the internal workings of a food service management in business; Recognize and understand each business in question, use statistical tools to do the analysis and Management of the marketing function with special emphasis on the requirements of service organization, application of marketing concepts, methods and techniques in the service industries. The main aim of the programme is to equip students with the right skills and knowledge and competencies to compete in the job market. The program is a four-year undergraduate degree program and the medium of instruction is English.

The main objective of the program is to understand the importance of how the dynamics of Tourism and Hospitality, work together. The areas that are covered to equip the graduates with all the knowledge, skills and competencies are Recreation and Leisure Management, Behavioral Sciences in Tourism,   Food and Beverage Services,  Travel Geography, Accomodation Industry, General Principles of Human Resources Management,  Travel Agency and Tour Operating, Tourism Law,  Tourism Safety and Security Management, Business and Economics and Statisitics  as well. .  At the end of the program students will have developed competencies enabling them to continue to Master programs.

Upon successful completion of the program, graduates are able to:
1. Demonstrate general knowledge of the nature of tourism and hospitality management in global context.
2. Explain the types of ownership and forms of organizational structure, the nature of operations management and managing quality.
3. Identify factors within tourism and hospitality that influence businesses.
4. Evaluate a small business from owner’s perspective and propose course of actions.
5. Analyze demographic, technological, and economic trends that are affecting the future growth of businesses in tourism and hospitality.
6. Illustrate the elements involved in planning and designing operation systems in tourism and hospitality.
7. Basic knowledge and understanding of ethical issues and socially responsible behaviours in tourism and hospitality businesses.
8. Apply critical thinking, creativity, teamwork and leadership skills in professional organisations in the tourism and hospitality industry.
9. Develop effective oral and written communication skills in tourism and hospitality businesses.

The Tourism and Hospitality Management program is designed to help students to develop themselves in theory as well as in practical way and enable them to compete in globally changing and developing job markets in the Travel and Tourism industry.  Especially is designed in line with other programs, Business Administration and Banking and Finance and Information Technology to equip students with the necessary knowledge, skills, and competencies to enable them grab high paid jobs. Upon graduation these are some of the areas that our students may get jobs in the emerging markets. Travel and Tourism organisations, Hotels, Airlines, Holiday resorts, Government owned organisations,  Some of the roles could be as follows: Managerial Accountant, Internal and external, Auditor, Governmental Auditor, Finance Director, International Business and Technology Manager, International Travel and Tourism managemet positions.  

Tourism & Hospitality Management  Curriculum


 

ENGL 101- English for Academic Purposes I

Academic English I course covers the following topics: Development of writing and speaking skills; Improvement of Reading skills; English language structures; Lexis; Improvement of Report Connecting critical thinking with language skills; Incorporating technologies to improve English learning; Introduction to model reporting; Finding and searching information sources; References; Proposal and outline; Introduction and report layout; Oral presentation input; Abstract and conclusion.

 

Course Book:

Lebeau, I., & Rees, G. (2017). New language leader pre-intermediate coursebook with myenglishlab pack (5th ed.). Essex: Pearson Education Limited.

MATH 103 MATHEMATICS FOR SOCIAL SCIENCES I                                                                    

Mathematics for Social Sciences course has the following course content: First degree-equations in one variable; Second degree-equations in one variable; Inequalities; Slope-intercept form; Systems of linear equations; Two-variable systems of linear equations, Functions; Graphical representation of functions. Linear functions and applications; Linear cost, revenue, profit; Demand and supply functions; Break-even models. Quadratic functions and their characteristics; Polynomial functions. Exponential and logarithmic functions and their characteristics.  

 

Main Textbook:

Haeussler E. F., R. S. Paul and R. J. Wood, (2010). Introductory Mathematical Analysis for Business, Economics, and the Life for Social Sciences (13th Edition), Pearson Education, MA, USA. 

ITEC 101 INTRODUCTION TO INFORMATION TECHNOLOGY I

Introduction to Information Technology I covers the following topics: Introduction to Word; Document presentation;   Document productivity; Desktop publishing and graphic design; Creating and formatting a table; Time saving tools; Document automation; Introduction to PowerPoint; Presentation development; Presentation design; Collaboration and distribution; Running and navigating a custom slide show; Designating and displaying hidden slides; Introduction to Excel; Managing worksheets; Formulas and functions; Financial functions; Datasets and tables.

 

Main Textbook:

Understanding Computers In A Changing Society, 5th Edition, ISBN: 978-1-133-19111-7

ECON 101 MICROECONOMICS

Microeconomics course the following main topics: Economy and economic systems; How people make decisions and how economy works as a whole; Demand and supply; Shift vs. movement along the curve; Price elasticity; Applications of supply, demand, and elasticity; Consumer and producer surplus; Market efficiency and the standard economic model; Budget constraint; Optimization and preferences; Cost in the short and long run; Competitive market; Supply curve in competitive market; Profit maximization.

 

Main Textbook:

N. Gregory Mankiw, Mark P. Taylor (2017), Economics (4th Edition), Cengage Learning EMEA, United Kingdom.

TRZM 101 Introduction to Tourism

Tourism history and introductory principles as: Tourism in perspective; cultural tourism; sociology of tourism; tourism psychology and motivation as to the different features of the total tourism product. Total tourism product such as accommodation units, leisure and recreation facilities; transportation, travel, cultural activities, supporting services as insurance, banking etc. Planning, development and economics of tourism. Cases on tourism practices and philosophies as to past, present & future.

 

Course Book:

Robert W. (2011). An Introduction to Tourism, Wyllie.

TURK 101 TURKISH I

Turkish I course covers the following topics: Turkish alphabet; Phonetic structure of Turkish language; Plural suffix; Negative and interrogative sentences; Adjectives; Vocabulary and pronunciation; Numbers; Verbs in present simple and continuous tenses; Verb “to be”; Adjectives; Reading; Writing; Speaking; Locative cases; Listening exercises; exercises in pronunciation; Case endings; conversational exercises; Oral presentation.    

 

Main Textbook:

Göksel A., & Kerslake C. (2005). Turkish: a comprehensive grammar. Routledge.

Pollard D., & Pollard A. Ç. (2015). Complete Turkish: Beginner to Intermediate Course, 4th Edition, Teach Yourself.

ENGL102 ACADEMIC ENGLISH II

Academic English II course has the following course content: Wrıtıng an opinion paragraph; Practice and production; Vocabulary learning; Identifying text types; Cohesion and instructional texts; Meaning behind the words; Organizing a coherent paragraph; Recognizing definitions in context; Matching main points of paragraphs; How to prepare an outline; How to write a thesis statement; Writing a proposal; Choosing a report topic; Finding sources; Skimming, scanning and note‐taking; Review of genres; Matching genres to tasks; Quoting; Paraphrasing. 

 

Main Textbook:

Lebeau, I., & Rees, G. (2017). New language leader pre-intermediate coursebook with myenglishlab pack (5th ed.). Essex: Pearson Education Limited.

MATH 104 MATHEMATICS FOR SOCIAL SCIENCES II

Mathematics for Social Sciences II course has the following course content: Functions; Type of functions; Polynomial functions; Constant functions; Linear functions; Quadratic functions and their graphs; Higher order polynomials; Rational functions; Square root functions; Exponential functions, Logarithmic functions, Compound functions; Limits and continuity; Differentiation; Optimization and applications; Functions of several variables; Partial derivatives; Integral calculus; Integration; Rules on integration; Definite integral; Integral applications.   

 

Main Textbook:

Haeussler E. F., R. S. Paul and R. J. Wood, (2010). Introductory Mathematical Analysis for Business, Economics, and the Life for Social Sciences (13th Edition), Pearson Education, MA, USA. 

TRZM 104 Recreation and Leisure Management

Introduction to fundamentals of recreation and leisure. Modern, post-industrial society and importance of leisure. Private and public recreation. Programming recreational activities. Leadership in recreation.

Course Book: Risk Management for Park, Recreation, and Leisure Services

Apr 1, 2008 by James A. (James Albert) Peterson.

ITEC 102 INTRODUCTION TO INFORMATION TECHNOLOGY II

Introduction to Information Technology II covers the following course content: Introduction to Excel; Managing worksheets; Selecting, moving, copying, and pasting; Formulas and functions; Using cell references in formulas; Using date functions; Using logical, IF, lookup, and financial functions; Datasets and tables; Subtotals; PivotTables, and pivot charts; What-if Analysis; Specialized functions; Introduction to Access; Relational databases and queries; Creating and using professional forms and reports; Data validation techniques; Advanced queries.   

 

Main Textbook:

Robert Grauer, Exploring Microsoft Office 2010, Volume 1, 2/E
Understanding Computers in a Changing Society, 5th EDITION, ISBN: 978-1-133-19111-7

TRZ 102 Behavioral Sciences in Tourism

This course is designed to examine tourist psychology at individual level and to understand tourist behavior before and after the travel experience and to provide an overview of consumer behavior and psychology in tourism industry. The course examines the factors influencing behavior; knowledge and involvement, attention and comprehension, attitudes and intentions; decision‐making behavior; classical and operant learning; cultural influences, reference groups.

Course Book: Tourism and Souvenirs: Glocal Perspectives from the Margins (Tourism and Cultural Change)

Jul 4, 2013 by Jenny Cave and Lee Jolliffe.

TRZM 211 Food and Beverage Services

Explanation and analysis of the internal workings of a food service management in business, industry and health related facilities. Presentation and analysis of food service organization structures, job descriptions, internal controls, internal system design, specialty food service equipment considerations. Analysis of the factors in the context of areas such as hotels, airline catering, other transport catering, educational institutions and contract food service management. Field visits to above mentioned types of operations. Preparation of term papers on different types of operations.

Course Book: Food and Beverage Services

Sep 3, 2012 by R. Singaravelavan.

TRZM 201 Organizational Behaviour

A survey of concepts and theories seeking to understand and explain individual and group behavior in organizations. Perception, motivation, leadership and group dynamics applied to the organizational settings, learning and organizational behavior modification, job attitude and satisfaction, conflict management, managing organizational change and stress.

Course Book: Organizational Behavior (16th Edition)

Jan 16, 2014 by Stephen P. Robbins and Timothy A. Judge.

TRZM 221 Statistics

The authors show students how to recognize and understand each business question, use statistical tools to do the analysis, and how to communicate their results clearly and concisely. In addition to providing cases and real data to demonstrate real business situations, this text provides resources to support understanding and engagement. A successful problem-solving framework in the 4-M Examples (Motivation, Method, Mechanics, Message) model a clear outline for solving problems.

Course Book: An Introduction to Statistical Learning: with Applications in R (Springer Texts in Statistics)

Aug 12, 2013

by Gareth James and Daniela Witten.

TRZM 231 Principles of Marketing

Core concepts of marketing, marketing management, marketing organizations and the marketing environment with special emphasis to services. Analysis of characteristics of the consumer and organizational markets, challenges created by the rapidly changing environmental factors, and marketing problems along with the basics of strategy formulation. Case studies in order to better involve students in the identification and the solution of the marketing problems.

Course Book: Principles of Marketing (15th Edition)

Jan 19, 2013 by Philip T. Kotler and Gary Armstrong.

TRZM 202 International Cousines

Basic food and beverage preparation and production techniques used in professional operations. Characteristics of various well known international cuisines. The terminology of food production, professional kitchen equipment; new technologies for food production. Laboratory sessions and field trips.

Course Book: International Cuisine

Jul 15, 2008 by The International Culinary Schools at The Art Institutes.

TRZM 212 Travel Geography

Physical features of continents, natural resources, mountains, rivers and lakes. Main capital cities. Principal tourists’ attractions: places, regions and localities at certain destinations. Air, land and sea transportation modes. Planning and preparation of itineraries, time differences, the international date line, total travel time. Important local currencies, maps for practical training.

Course Book: Worldwide Destinations and Companion Book of Cases Set: Worldwide Destinations: The geography of travel and tourism...

Jun 22, 2012 by Brian Boniface and Chris Cooper.

TRZM 204 Human Resources Management

Subjects covered in the course include; General Principles of Human Resources Management (HRM), HR Planning In The Organizations, Job Analysis, Job Design, Methods of Employee Selection, Personnel Orientation, Training and Development, Organizational Socialization and Career Management, Job Evaluation, Involved Concepts and Methods, Performance Appraisal and Systems, Base Wage and Salary Systems

Course Book: Human Resource Management

Jan 17, 2014 by Raymond Noe and John Hollenbeck.

TRZM 214 Accomodation Industry

Introduction to the accommodation industry and its structure; review of various areas of management and hotel operations. Sales; reservations; front office; housekeeping; accounting; food and beverage; guest services; introduction to yield management systems; key performance indices and performance evaluation in hotels.

Course Book: Teacher’s notes.

TRZM 301 Service Marketing

Management of the marketing function with special emphasis on the requirements of service organization, application of marketing concepts, methods and techniques in the service industries, uses and limitation of various promotional forces such as advertising, field selling, merchandising and sales promotion in the service industries. Case studies in the selected areas.

Course Book: Services Marketing (6th Edition)

Mar 12, 2012 by Valerie Zeithalm and Mary Jo Bitner.

TRZM 321 Travel Agency and Tour Operating

Roles and responsibilities of travel intermediaries, business plan of travel and tour agencies, marketing and travel sales distribution channels, operations and service quality for travel intermediaries, impacts information technology on tourism industry, and sustainable competitiveness for tourism businesses.

Course Book: The Business of Travel Agency & Tour Operations Management

Feb 16, 2012 by A. K. Bhatia.

TRZM 361 Information Systems for Hotel Industry

Functions of computer reservation systems, hotel automation, front office procedures, room categories, check in - check out procedures, realizing reservations, payment conditions and reservation cancellations, room management, rate management and hotel accounts.

Course Book: Information systems in the food and lodging industries: Theory and practice

1975 by Zeev Benjamin Lavon.

TRZM 322 Travel Industry

The formation of the idea of travel as an inseparable feature of modern human beings. Mobility theory; cities as spaces of tourism; historical development of transportation systems; mutual constitution of transportation, travel and tourism; social, cultural and economic impacts of transportation systems and hubs. Evolution and current workings of the travel industry; employees of travel industry; effect of technology on travel industry; current operational structure and practices; future prospects.

Course Book: The Travel Industry, 3rd Edition

Jan 9, 1997 by Chuck Y. Gee and James C. Makens.

TRZM 332 Global Institutions

The interdependence of economic, political, social, cultural, technological and ecological factors at the global scale. How transnationalism, globalization and the neoliberal economy interact and reshape the lives of people and structures around the world. The typology of global institutions and the role of transnational organizations in contemporary social, economic and political life. The linkages between the local, the national and the global. Frameworks, regulations and socio-cultural trends that animate and govern global tourism.

Course Book: The Global Environment; Institutions, Law, and Policy

May 8, 2014 by Regina S. Axelrod and Stacy D. Vandeveer.

TRZM 342 Commercial Law

An introduction to the legal system including the roles of the Constitution, parliaments and courts. An introduction to the basic rules of commercial law including breach of contract, the tort of negligence, liability for unsafe products, misleading conduct and unconscionable conduct.

Course Book: Commercial Law (University Casebook Series)

Jun 27, 2013 by William Warren and Steven Walt.

TRZM 411 Tourism Law

A basic grounding in the fundamentals of hotel and restaurant management that effect legal rights and responsibilities. Emphasis is on recognition of issues and organization of solution in a logical manner with case studies.

Course Book: Hotel, Hospitality, and Tourism Law: Principles and Cases

Sep 1996 by John R. Goodwin and Jolie R. Gaston.

TRZM 416 Research Methods

An introduction to research process and design, data collection, hypothesis testing, and reporting; featuring econometrics and other quantitative applications in business research; research on a topic related to the tourism and/or hospitality industry.

Course Book: Research Methods

May 3, 2012 by Theresa L. White and Donald H. McBurney.

TRZM 481 Service Quality Management

A general view of quality, dimensions of service quality, diagnosing service quality failures, measurement of customer satisfaction with services, cost of quality, planning for and managing service quality.

Course Book: Service Quality Management in Hospitality, Tourism, and Leisure

Jan 6, 200 by Connie Mok and Beverley Sparks.

TRZM 422 Investment Management

Introduction to basic capital budgeting and investment appraisal techniques. Basic components of a complete feasibility study: Business concept development, assessment of industry trends, preparation of marketing plan, prepration of management and organization plans, financial statement projections, cash flow statements, application of investment appraisal criteria, sensivity analysis, preparation and presentation of feasibility report. Application of the investment appraisal model to tourism investment projects.

Course Book: Investments: Analysis and Management, 12th Edition

Dec 17, 2012 by Charles P. Jones.

TRZM 442 Professional Ethics

Introduction to professional moral values and social responsibility issues including; equal employment opportunity, discrimination prevention, service quality concerns, fair treatment of employees, employee and client privacy, honesty in public relations, post-service operations, sensitivity to community demands and attitudes.

Course Book: Professional Ethics in Criminal Justice: Being Ethical When No One is Looking (3rd Edition)

Jan 6, 2011 by Jay S. Albanese.

 

Tourism Destination Development

Identification and evaluation of tourism resources, planning and management of tourism destination areas. Analyses of destination life cycle, approaches to destination development, interpretation of tourism trends and case examples.

Course Book: Tourism Destination Development: Turns and Tactics (New Directions in Tourism Analysis)

May 22, 2014 by Arvid Viken and Brynhild Granås.

Diversity Management

Place and importance of diversity management in management systems. Managerial competencies needed for diversity management. Impact of diversity management on corporate performance.

Course Book: Managing Diversity: Toward a Globally Inclusive Workplace

Mar 13, 2013 by Michalle E. Mor Barak.

Consumer Behaviour

Factors affecting purchase-related consumer decisions. Personal and external factors that have impact upon the consumer decision making process, attitude formation and attitude change, communication, adoptation of innovations and brand loyalty. Various views on the individual in the marketplace, and models of consumer decision making with a heavy emphasis on services. Application of consumer behavior in strategic planning of profit and nonprofit organazations and issues related to consumer trends, global markets, consumer protection and ethics in consumer behavior.

Course Book: Consumer Behaviour

May 1, 2014 by Michael Solomon and Rebekah Russell-Bennett.

Academic Listening And Speaking

This course is the continuation of Academic Listening and Speaking I where the following areas are discussed to internalize by the students: Presentation skills, reading and understanding academic texts, participating in classroom discussions.

Course Book: Academic Encounters Level 1 Student's Book Listening and Speaking with DVD: The Natural World

Jun 17, 2013 by Yoneko Kanaoka and Bernard Seal.

Operatıons Research

Covers theory and applications of linear programming, including the simplex method, sensitivity analysis and duality, formulation and solution of transportation and network optimization problems. Extensions include game theory, quadratic programming, financial optimization, and emerging solution techniques such as interior-point methods.

Course Book: Operations Research: An Introduction (9th Edition)

Sep 8, 2010 by Hamdy A. Taha.

Airline Management I

Aviation history. Micro-level commercial airline functions, civil aviation organizations, operation of airlines. Cooperation and competition in airline business; production of a seamless product. Players and their interaction in the service chain. Political, economic and social environments affecting the airline industry, legislations controlling civil aviation, air service agreements, settlement systems, distribution mechanisms, hubs and spokes, alliances. Customer loyalty programs, yield management and fleet planning.

Course Book: Airline Management: Strategies for the 21st Century, 2nd ed.

Oct 6, 2006 by Paul Stephen Dempsey and Laurence E. Gesell.

Airline Management II

Global and macro-level commercial airline industry functions, main concepts in airline industry. Electronic commerce, customer relations management, reservation techniques; overbooking, deniedboarding and compensation mechanisms. Regional airlines, cargo and charter services. Labor relations in aviation, lowcost airlines, airline privatization issues, aviation insurance, security and airport relationships. Dimensions of transport in relation to tourism industry service chain, travel trade and hotel management.

Course Book: Course Book: Airline Management: Strategies for the 21st Century, 2nd ed.

Oct 6, 2006 by Paul Stephen Dempsey and Laurence E. Gesell.

Business Ethics

The aim of this course is to make sure the students consider the role of ethics in business administration in a complex, dynamic, global environment. Specific course objectives include: To recognize ethical issues in business situations, To apply several important frameworks for moral reasoning to complex business issues, To appreciate the role of ethics as central in business decision making, To develop a general management perspective that includes an ability to formulate, analyze, and defend decisions in ethical terms, To analyze the ethical issues that appear in other Darden courses, To allow students to critically examine their own ethics and test them in conversation with peers.

Course Book: Business Ethics: Ethical Decision Making & Cases

Jan 1, 2014 | Abridged by O. C. Ferrell and John Fraedrich.

Current Issues in Tourism

A wide range of topics on different types and modes of travel and related travel organization systems such as adventure travel, special airport services, domestic tourism, interest travel, student and youth travel as well as corporate travel market; congress organizations; cruise market operation; group travel as well as procedures by submission and analyses of cases by specialists of the respected fields.

Course Book: Current Issues in Hospitality and Tourism: Research and Innovations

Aug 22, 2012 by A. Zainal and S.M. Radzi.

Property Management and Maintenance

The role of the property manager; present expenses and long term trends; leasing and contract maintenance; equipment replacement policies; planning a systems approach; staffing requirements; other related topics as waste and trash removal and disposal; security (fire, guest employer and energy saving devices); future lodging engineering systems.

Course Book: Computerized Maintenance Management Systems Made Easy: How to Evaluate, Select, and Manage CMMS

Jul 18, 2006 by Kishan Bagadia.

International Organizations and Governance

The course will begin with a broad historical and theoretical overview of the birth and growth of International organizations in the world. Specifically, why states create and work through IOs and how we understand the design and the delegation of functions to IOs; also, the sources and exercise of IO authority and power, and the often dysfunctional or pathological behavior of IOs. We will then focus specifically on the sources and nature of current crises and reform strategies

Course Book: International Organizations: The Politics and Processes of Global Governance

Jul 22, 2015 by Margaret P. Karns and Karen A. Mingst.

Business Strategy

Concepts and methods for the development, evaluation and implementation of business strategies. Important topics will include analyzing the external environment, identifying and selecting a strategic competitive advantagte, portfolio analysis and formal planning systems. Case studies will be used to illustrate some of the concepts and alternative strategies.

Course Book: Business Strategy: A guide to effective decision-making (Economist Books)

May 26, 2015 by The Economist and Jeremy Kourdi.

Internet Marketing

Internet as a commercial medium and its use in the tourism industry. Main areas to be covered (major topics) will include the development of the internet, social and the marketing changes brought by its utilization of the world-wide web for communications, promotion, advertising and distribution.

Course Book: Internet Marketing: The Definitive Beginner's Guide: 13 Proven Online Marketing Strategies To Get More Customers...

Aug 22, 2015 by Mr Adam Richards.

Tourism Safety and Security Management

Safety and security measures and its operational procedures in air travel, cruise ships, hotels. Safety hazards, fire safety, food-borne illnesses and infection and infection diseases, medical emergencies and terrorism and the necesssary insurance selection policies as to the above hazards.

Course Book: Tourism Security: Strategies for Effectively Managing Travel Risk and Safety

Jun 6, 2014 by Peter Tarlow Ph.D. in Sociology Texas A&M University.

Tourism Research Topics

Master term project preparation in a field of interest as: Tourism policy, destination marketing, culture tourism, travel agency operations, consumer preferences in tourism; cross-cultural non-verbal communication in tourism and other similar related topics.

Course Book: Planning an Applied Research Project in Hospitality, Tourism, and Sports

Oct 28, 2013 by Frederic B. Mayo.

Promotion of Services

Personal sales, advertising, public relations and sale promotions in connection with the services industry. Use of globally accredited cases to demonstrate theoretical principles. Application of concepts to real market conditions through class projects.

Course Book: Promotion

Sep 1, 2012 by Lafayette Carthon & Faith.

Adventure Learning in Management

Acquiring core managerial competencies such as problem solving, decision making, innovation, creativity, developing team spirit, project management, risk management by live experiences through adventure learning technique.

Course Book: Adventures in Social Research: Data Analysis Using IBM® SPSS® Statistics

Apr 3, 2015 by Earl Babbie and William E. Wagner.

Interpersonal Communication

Information about the concepts of interpersonal communication and understanding of "self" and interpersonal communication skills. Transactional analysis, basic guest (customer) relations, listening skills, verbal communication, paralanguage, kinesics and proxemics, leadership in group communication and communication in group process. Lectures and experimental group exercises where the students get feed back from each other.

Course Book: Interpersonal Communication: Relating to Others (7th Edition)

Feb 23, 2013 by Steven A. Beebe and Susan J. Beebe.

Quantitative Techniques

Population and sample, frequency distributions, measures of central tendency, measures of dispersion, introduction to probability, decision tree, discrete and continuous probability distributions: binomial, poisson, exponential and normal distributions; sampling theory; statistical estimation and confidence intervals, statistical decision theory and tests of significance.

Course Book: Quantitative Techniques

Sep 12, 2002 by Terry Lucey.

History of Civilizations

Study of different civilizations from antiquity to the present. The culture produced within the framework of western civilization, with respect to art and literature. The importance of past and present civilizations in the shaping of modern thought.

Course Book: A History of Civilizations

Apr 1, 1995 by Fernand Braudel and Richard Mayne.

 

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